Big Ideas For Better Design

Blue Beetle Studio is an independently owned design studio. Our work encompasses graphics, branding and custom art. We “think big” and provide big results for our clients. We understand that great design is driven by passion, personal commitment, attention to detail, years of experience and is demonstrated by work that reflects that commitment.


Identity and Branding For MichiTree


Designed and produced for MichiTree, this program was a comprehensive redesign of an existing Forestry service. Development of a new logo/color identity and all touchpoints including website, email blasts, business cards and brochures.

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Identity Guidelines For An Iconic Brand


Art directed and styled by Terry Mertz for American Greetings, this program was a comprehensive redesign of the iconic brand. All specifications and legal requirements were articulated in the “Packaging Style Guide” to be used by designers and brand stakeholders to provide consistency for the new brand look at all touch-points.


Ornament packaging with an elegant touch


The Heirloom premier ornament collection engages the consumer and elevates the brand to a new level in the retail environment with its elegant touches of silver and gold hot stamp, touches of bright red as an added accent and a matte finish all on a finely milled ultra-white paperboard.

Alternatively, the classic Heirloom line packaging utilizes finishes of metallic ink, overprinting spot color covered in a semi-gloss varnish that brings the entire Heirloom brand to a new level of elegance.

*note: The following designs were art directed by Terry Mertz and were not created under the blue beetle studio name.



A new line of giftable packaging gets a signature look.


Each giftable item becomes part of the brand story with this inspirational country-kitchen style photography creating an outstanding, eye-catching and profitable retail statement.

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Keepsake packaging that consumers are proud to display


Complete with a soft touch laminate finishing, this handsome box is paper wrapped
chip board with over printing spot color, gold hot stamp and an accented ribbon to hold the lid allowing the brand logo to be prominently displayed.